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Art is not what you see...
"Art is not what you see, it’s what you make others see"
said Edgar Degas, French artist (1834-1917)
I agree with this statement, which switches things around nicely, so that instead of thinking only about our own point of view as the creator, we also look at things from the point of view of the audience/client/customer.
In the context of combining art and business, Degas helps us to think about Marketing and Quality in useful ways. I suggest that:
- Marketing is about looking at things from the point of view of the customer (or "audience" or "client" if you prefer).
- Quality is not what you put into it, but what the customer gets out of it.
I'm sure Edgar Degas would agree.
Furthermore, what you 'make others see' might be a variety of different things...
Read the full blog article about the implications for Marketing and Quality.
Do you agree that customers see different things in our products/services than we the creators do?
said Edgar Degas, French artist (1834-1917)
I agree with this statement, which switches things around nicely, so that instead of thinking only about our own point of view as the creator, we also look at things from the point of view of the audience/client/customer.
In the context of combining art and business, Degas helps us to think about Marketing and Quality in useful ways. I suggest that:
- Marketing is about looking at things from the point of view of the customer (or "audience" or "client" if you prefer).
- Quality is not what you put into it, but what the customer gets out of it.
I'm sure Edgar Degas would agree.
Furthermore, what you 'make others see' might be a variety of different things...
Read the full blog article about the implications for Marketing and Quality.
Do you agree that customers see different things in our products/services than we the creators do?
Replies to This Discussion
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Permalink Reply by Gina Smith on -
Actually when it comes to my designing it's a different story. Most people are interested to know what is the personal response to my work. With customers who can't afford my reasonable prices of garments it's more the case of them saying "How come it cost so much."
I'd like to market and sell quality goods.
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