T-Shirts and Suits Creative Enterprise Network
Creative Enterprise Network :: www.creative-enterprise-network.com
Create your own Business Formula
See full article attached about creating a successful 'business formula'.
Here's an extract:
Creativity and Business
Some people regard creativity and business as being like oil and water – they just don’t mix. They think it’s a question of choosing between creativity or business.
I disagree.
The challenge for creative people when planning a business is to combine skilfully the best ideas of both ‘T-shirts’ and ‘Suits’, in other words, to bring together creativity and best business ideas, so as to turn creative talent into income streams. Successful creative entrepreneurs embrace both creativity and business.
The art of business is to select from a palette of infinite choices to draw together specific products or services,
with specific customers’ needs, in a way that adds up financially. The resulting picture is a unique formula for a successful enterprise.
Naturally, creative businesses tend to have a high concentration of new ideas in their product or service. Successful organisations of all kinds combine all the essential business elements creatively. Successful creative enterprises need to have a creative product or service; they also need to invent a special and workable formula of all the essential ingredients of business.
Crucially, this is not a ‘compromise’ between creativity and business – it’s a matter of getting the best of both worlds.
Business Plans
Firstly, let’s make a distinction between planning for a successful creative business and ‘writing a business plan’. The two are not necessarily the same.
continued .... see full article attached
Any comments welcome!
Here's an extract:
Creativity and Business
Some people regard creativity and business as being like oil and water – they just don’t mix. They think it’s a question of choosing between creativity or business.
I disagree.
The challenge for creative people when planning a business is to combine skilfully the best ideas of both ‘T-shirts’ and ‘Suits’, in other words, to bring together creativity and best business ideas, so as to turn creative talent into income streams. Successful creative entrepreneurs embrace both creativity and business.
The art of business is to select from a palette of infinite choices to draw together specific products or services,
with specific customers’ needs, in a way that adds up financially. The resulting picture is a unique formula for a successful enterprise.
Naturally, creative businesses tend to have a high concentration of new ideas in their product or service. Successful organisations of all kinds combine all the essential business elements creatively. Successful creative enterprises need to have a creative product or service; they also need to invent a special and workable formula of all the essential ingredients of business.
Crucially, this is not a ‘compromise’ between creativity and business – it’s a matter of getting the best of both worlds.
Business Plans
Firstly, let’s make a distinction between planning for a successful creative business and ‘writing a business plan’. The two are not necessarily the same.
continued .... see full article attached
Any comments welcome!
Tags: advantage, and, arts, business, competitive, competitors, creative, creativity, development, enterprise, More…
Views: 10
Replies to This Discussion
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Permalink Reply by Andy Lovatt on -
Think all this is especially true for anyone working in the creative field and comes back to that difficult question your mum always asks - what is it you actually do? If you are from a traditional discipline - say design or music say, this can be straight forward. However, if you have spotted a niche by either combining skills for customer needs or capitalising on a new tech opportunity, then it becomes harder to both conform to traditional business models and tell your Mum what you do.
As well as David's stuff we've read the 80 min MBA by John Knell. Good guide to new business challenges and solutions
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Permalink Reply by David Parrish on -
Here's the starting point (and a reality check) of an effective business model for all creative enterprises:
http://snurl.com/zx1d7
© 2012 Created by David Parrish.
