I'm interested to know what you think about this approach, and how it works for certain types of creative businesses. I'm especially interested to hear from creative entrepreneurs who have raised finance in this way.
Trust Art is a project which will commission ten public art works, crowd-financed by members of the public who can become 'shareholders' with an investment of as little as $1 (1 USD) - or more. This investment is structured legally as a gift, not an investment, in order to avoid complicated investment legislation. However the donors and artists enter into a social contract to create public wealth and share private profits.
South African singer Verity raised finance for her first album by asking people to purchase it in advance.
2,000 people from 25 countries signed up, which gave her the investment for production.
After her first album 'Journey', it looks like she's doing the same thing for her second album 'Yet to Be'.
There's a list of future owners on her website iamverity.com.
As a business adviser I would be really interested to hear of people who have successfully raised money through crowd funding. PS I have got no commercial or other interest in the company above, I am just very interested in the phenomenon of crowd funding.