I'm interested to know what you think about this approach, and how it works for certain types of creative businesses. I'm especially interested to hear from creative entrepreneurs who have raised finance in this way.
Trust Art is a project which will commission ten public art works, crowd-financed by members of the public who can become 'shareholders' with an investment of as little as $1 (1 USD) - or more. This investment is structured legally as a gift, not an investment, in order to avoid complicated investment legislation. However the donors and artists enter into a social contract to create public wealth and share private profits.