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A friend of mine is organising an event in London soon: "Create the Future: Crowd funding" on 18th July, 6.30pm -9.30pm at Passing Clouds in Hackney. For more info and to book, please visit this link - http://crowdfundingcreativity.eventbrite.com
Kinofilm are raising funds via an Indiegogo campaign to bring back the Kinofilm Festival!
Since 1995, Kinofilm has supported over 3000 filmmakers, screening short films from over 20,000 international submissions. Over the years we have shown groundbreaking film on the big screen to diverse audiences, and we want to continue!
Time is running out to contribute:http://www.indiegogo.com/Kinofilm-Festival
Thanks for your support.
This was one of the many interesting points made by Slava Rubin, Chief Executive Officer of the crowd-funding platform Indiegogo, where we were both speakers at a creative industries conference in Santiago de Chile.
Market research can be expensive but it's crucial to be able to test the market to minimise risks. Feedback from potential customers can help improve products or services at an early stage of development. Posting a project on Indiegogo or another crowd-financing platform provides an opportuntiy to test the potential popularity of a new product.
Even better, creators can establish an online dialogue with potential investors who are also likely to be customers and consumers of the product.
Don't just think 'crowd-funding', think 'crowd-testing'.
Slava Rubin, Chief Executive Officer of Indiegogo, with David Parrish, at the Cultura y Economia conference in Santiago de Chile.
Nottingham film maker Jeanie Finlay has done just this with her most recent feature film 'Sound it Out' a documentary on Teeside's last surviving vinyl record shop http://www.jeaniefinlay.com/wordpress/?p=559.
Crowdfunding - more info and inspiration
Helen has written about crowd-funding for Generator on The Big Idea, the home of New Zealand's creative community. Written from a NZ angle, the articles provide additional information and inspiration for creative entrepreneurs everywhere.
On the page 'Attracting a Crowd', Helen says of crowdfunding, “Without a good promotional strategy across old and new media to back up your campaign, it’s like putting a poster on your bedroom wall and hoping the world will see it.”
Related articles explain more about Planning, Platforms and Performing. Platforms mentioned include New Zealand's own Pledge Me, Australia's Pozible, as well as internationally renowned KickStarter, Rocket Hub and Indiegogo. The advantages and disadvantages of various crowdfunding platforms are set out clearly in a table on the Platforms page.
As well as a wealth of information on this Generator site, there are links to David Branin's Crowdfunding Cheat Sheet and a free eBook: The Crowdfunding Bible On Campaigns That Succeeded & Those That...
Crowd-funded film wins an Oscar!
Inocente was made with the help of $52,527 (£35,000) raised by 294 backers through KickStarter in June last year.
The documentary was awarded with the prize for best documentary short at the ceremony.
Two other crowd-funded films, Kings Point and Buzkashi Boys, were also nominated but came away empty-handed.