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How to Succeed in Creative Business
In this 'How to Succeed in Creative Business' video, David Parrish offers five pieces of advice about how creative entrepreneurs can make their creative and digital businesses even more successful:
1. Define Success - in your own terms, with your own specific and unique definition of success for your creative enterprise.
2. Understand your Strengths - especially your strengths in relation to competitors. Identify what you can do better than everyone else, or at least most of your rivals. Focus on your strengths, not your weaknesses.
3. Choose your Customers. Not all customers are good customers. Choose customers that fit your objectives, your ethos, and your financial aims.
4. Manage your intellectual property. Use copyright, design right, trade marks and patents not only to protect your rights but also to generate income through sales and licensing.
5. Business growth. Be clear about what you want to grow. Grow your business in the right way. Grow the right things. Size isn't everything. Small enterprises can generate large profits and have a big impact.
Clearly, there are many more things to consider when growing a business in the creative industries, but these are five important things to think about. Enough for now!
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Tags: and, business, copyright, creative, customers, design, digital, enterprise, entrepreneur, growth, More…
Views: 87
Replies to This Discussion
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Permalink Reply by Leonie Winson on -
Totally agree with this. You have to believe in what you do very strongly. Starting and running any business is not easy, particularly in the creative industries where what we produce is often seen as luxuries.
I would also add be careful with the finances. Don't be tempted into spending money before you have to, you may need it for something critical later.
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Permalink Reply by Rob Kinsey on -
I met David on a "Focusing creativity course" in Belper. He encouraged me to focus on my strength's as a motorcycle artist and aim to become the best motocycle artist there is!
Rather than dillute my portfolio, I concentrated on Motocross and now have a very healthy orderbook of commissions and work for prestigious clients such as Honda, KTM & Youthstream.
Being in a niche market can become a strength rather than a limiting factor in your career and I'm glad I took his advise.
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Permalink Reply by Beverley Wood on -
Thanks David, and 'spot on' with the five things. I am looking at my business model now and this has helped me refocus.
Bev (www.bwd.uk.com)
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Permalink Reply by Hernando Villafrádez on -
La comercializacion de contenidos de creativos y culturales empiezan a desarrollarse en Colombia; existe interes hacia la danza y la musica, el teatro y la industria cinematografica; en cuanto a Artes Plasticas no, se pueden catalogar como la industria debil por el poco apoyo para los pequeños empresarios o artistas. En educacion para alcanzar niveles competitivos a sido muy poco lo que se ha hecho; he propuesto al Ministerio de Cultura un programa a traves de la formacion academica flexible y virtual para los artistas-empresarios y ha sido casi imposible hacerle entender al gobierno lo importante de las artes plasticas como industria. Espero algun dia ser escuchado.
© 2012 Created by David Parrish.
