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Raising finance the AEV way
Steve Messam raised finance for his spectacular sculpture in the English Lake District using a business argument rather than an application for an arts grant. A good example of looking at things from the customer's (or sponsor's or funder's or audience's) point of view.
He pitched his business case on the basis of 'Advertising Equivalent Value' (AEV)
Full details in this blog post here:
http://blog.davidparrish.com/tshirts_and_suits/2009/04/funding-scul...
I'm interested to hear from others who have used this or a similar approach.
Could you use this AEV way to raise funds for your own enterprise?
He pitched his business case on the basis of 'Advertising Equivalent Value' (AEV)
Full details in this blog post here:
http://blog.davidparrish.com/tshirts_and_suits/2009/04/funding-scul...
I'm interested to hear from others who have used this or a similar approach.
Could you use this AEV way to raise funds for your own enterprise?
Replies to This Discussion
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Permalink Reply by Denise Taylor on
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This is a very interesting article, and certainly food for thought. In this case a good "business" approach has worked to great effect and is an example for other creative practitioners to be more bold.
(www.education4conservation.org - connecting people and nature through art and technology)
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Permalink Reply by Greg Howard on -
Very interesting article David. Certainly opens up new possibilities for artists from all mediums just by applying the principles that Steve used.
Greg Howard
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