Creative Enterprise Network :: www.creative-enterprise-network.com
I'm recommending The Curve to my consultancy clients in the creative and digital industries and this free eBook is a great short introduction to the The Curve. It contains specific references to creative industries subsectors including music, book publishing and computer games.
"The heart of the Curve is to enable those who love what you do to spend lots of money on things they truly value."
This approach embraces the idea of a 'Freemium' pricing strategy, combining Free for many people with a few paying Premium prices for deluxe goods and services.
(Thanks to Jon Wetherall at Onteca.com games development studio for introducing me to The Curve.)
First published as a post on the T-Shirts and Suits blog.
I'd be interested to hear the experiences of creative and digital businesses using Freemium and Curve business models successfully. Please share!