T-Shirts and Suits Creative Enterprise Network
Creative Enterprise Network :: www.creative-enterprise-network.com
What are you selling, really?
If you're a creative business or cultural enterprise, you are selling goods or services to customers, whether it's graphic design, fashion, architecture, music, or books.
But what are you selling, really?
Or to put it another way, what is it that the customer is really buying from you?
It's often the case that there is a difference between what you think you are selling and what the customer is actually buying. Customers are often buying into a lifestyle, a feelgood factor, or a 'story'.
If you're a creative business or cultural enterprise, you are selling goods or services to customers, whether it's graphic design, fashion, architecture, music, or books.
But what are you selling, really?
Or to put it another way, what is it that the customer is really buying from you?
It's often the case that there is a difference between what you think you are selling and what the customer is actually buying. Customers are often buying into a lifestyle, a feelgood factor, or a 'story'.
Read full article on the T-Shirts and Suits Blog here:
http://blog.davidparrish.com/tshirts_and_suits/2007/04/what_are_you...
And also republished by Graphic Define magazine - with reader comments and feedback
http://www.graphicdefine.org/issue4/whatruselling
But what are you selling, really?
Or to put it another way, what is it that the customer is really buying from you?
It's often the case that there is a difference between what you think you are selling and what the customer is actually buying. Customers are often buying into a lifestyle, a feelgood factor, or a 'story'.
If you're a creative business or cultural enterprise, you are selling goods or services to customers, whether it's graphic design, fashion, architecture, music, or books.
But what are you selling, really?
Or to put it another way, what is it that the customer is really buying from you?
It's often the case that there is a difference between what you think you are selling and what the customer is actually buying. Customers are often buying into a lifestyle, a feelgood factor, or a 'story'.
Read full article on the T-Shirts and Suits Blog here:
http://blog.davidparrish.com/tshirts_and_suits/2007/04/what_are_you...
And also republished by Graphic Define magazine - with reader comments and feedback
http://www.graphicdefine.org/issue4/whatruselling
Tags: advertising, brand, branding, business, buying, clients, creative, creativity, cultural, customers, More…
Views: 0
© 2012 Created by David Parrish.
