Briefly describe your creative business - or your interest in creative businesses
I am working to start my own business very soon. Insolita Film is a movie production hub that seeks to convey an idea of participatory culture that has not only a commercial value. I believe that cultural production is inspired by an ethic more attentive to the social aspects, and therefore can not follow the rules of mere profit. The value of the projects is given by the concepts, principles and production methods that they convey.
Tell us more about your creative business...
Today it is really important to open a dialogue that lead to awareness and responsibility to produce culture. That is the real opportunity to draw a sustainable model of socio-economic development for the future.
To make the cultural capital a lever of development, innovation must commit to culture and produce widespread creativity. Innovation must push new generations to invest energy and talent to transform our cultural heritage and project into the future. The culture has to be the attractive capital to young people who run away abroad not only for lack of economic resources, but above all, for lack of a future project.
Creativity and Culture are a pillar of social quality, understood as a context free communities, just, economically developed, culturally alive and high quality of life.
The challenge is very high: it is to redistribute the culture while we look back, and think in its redistribution becomes a way to produce new ideas, contamination, possibilities for the future. But I firmly believe that it is possible.
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